Dr. Apatoff is our best Dentist ever. If you have the chance to see Dr Apatoff do so, you won't get the spa treatment or the song and dance, but you will get honest, direct, fantastic dental care without the big pitch. Anymore, it seems like most Dr's just want to sell you as much as they can, I never had that feeling at Dr Apatoff's office and I have never met a more honest dentist. He is always there to help and provide care. Highest recommendation. Geoff