I have been going to the Drs. Klioze (first Earl, now Jeff) since I was a kid - I am now 35. They have always been honest and professional - and that is saying something because we all know how some dentists can be.
On the occasions where I have not had insurance, their fees have been VERY reasonable.
The receptionist and other staff have been there for at least as long as I have been a patient (more than 26 years). That in and of itself should tell you all you need to know.